Philip Carlo

Importance of Good Web Design on Digital Marketing
It is evident that it is not common for companies to invest in redesigning their websites frequently but this is a pitfall where they appear to undervalue the impact a new and great web design can have on the organization’s internet marketing strategy. This issue arise from a belief that internet and web design satisfies just one aspect of digital marketing, but the reality is that it satisfies the entire internet marketing strategy. Discussed below is the impact of web design to each element of digital marketing.
The first aspect of digital marketing affected by web design is search engine optimization, where web design is very important because it needs to meet the set requirements of a search engine so as to receive a high score. Sometimes it is right to pick designs that are not trending because they might give your business a greater online presence but limit the customers instant experience, like it is the case of parallax design, which allows for users to have endless page scrolling, but limits the search engine ranking unlike is the case with traditional methods of design.
Conversion rate optimization is the other major aspect in digital marketing, in which the design’s simplicity and authority is very important because a very complicated design can impact the site’s load time negatively while an overly simple design can raise trustworthy issues and therefore the design should be simple enough to satisfy the user experience and complex enough to satisfy the conversion rate optimization needs.
The user experience of the site visitors is probably the most important aspect of digital marketing and the one companies consider to be affected by web design which determine the speed at which the page loads, navigation of the pages and the emotional connection the site creates with the user.
Branding is the next major attribute of internet marketing and web design is important for it to be a success since the design makes the user feel the quality of the brand through minimization of technical malfunctions and is also in charge of making sure that the colors, fonts and logos used represent those of the brand.
Another component of digital marketing is analytics as analytics data is becoming important to businesses day in day out, and web design is there to ensure that the website is set up in a way that it collects all the required data as some analytics tools would need customization to tracking and some more advanced techniques while others do not need all this.
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